About Us

Alpine Attire is a mother-and-son business run by Tracy and Liam, who have spent most of their lives skiing the stellar mountains of Whistler. With over 30 years in Whistler’s hotel industry, Tracy saw firsthand how many guests arrived without proper outerwear — and how difficult it was to find rental options in town. She watched families spend thousands on new ski kits, only to leave them behind at the hotel when it was time to go home. Alpine Attire was a more sustainable idea and affordable way to help visitors enjoy the mountains. Liam brought his business background and lifelong love of skiing to the business, helping shape a delivery service that makes renting high-performance winter ski clothing easy, accessible, and stress-free. Together, Tracy and Liam love connecting with travellers from around the world. They do everything they can to get you out on the slopes quickly, comfortably, and worry-free.